With most other meal delivery kits, ingredients are individually packaged in plastic, which is a concern for most meal subscription services. Hello Fresh also delivers all of its kits with items that are 100% biodegradable and recyclable, mostly in cardboard and paper. Instead, clients select dietary preferences, such as vegetarian or non-vegetarian, and the meals delivered are a surprise for subscribers. Unlike other meal delivery service kits, Hello Fresh does not allow the customer to select specific meals. The current market value for Hello Fresh is 1.3 billion Euros. It has grown to be a sizeable company, with over 600 employees in branches all over Europe, Australia, and the United States. Hello Fresh was founded in 2011 in Berlin, Germany. With more concern for its environmental impact, many households have “Meatless Mondays” to cut down on the amount of meat consumption. Home Chef also allows many of their meals to become vegan by substituting meat with Impossible brand vegan options, providing even more meal variety for everyone.

Home Chef also offers meals based upon skill level to prepare from easy to expert.īy offering its meal kits by subscription and in grocery stores, Home Chef has grown to become a household name. It has just over 10% of the market share.Ĭompared to other meal delivery kits, Home Chef offers a wide selection of meals and customization options, such as low-carb or allergen modifications. Home Chef was acquired by Kroger in 2018, which allowed its meal kits to be distributed and sold in Kroger’s hundreds of grocery stores. Home Chef was founded in 2013 in Chicago, Illinois with three distribution centers in Atlanta, Chicago, and Los Angeles.

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